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Logos.

Whether it be for an event or a corporate identity, logos are my favorite thing to do. 

Simple, yet complex in so many ways, a logo needs to:  appeal to a specific target audience, represent the style and identity of the brand, service or event, succinctly show what type of company they are and what the company does, evoke the feelings that are, or should be, associated with that specific brand and business, be simple and visually appealing.